Dubai, United Arab Emirates
Paints & Retail
Creative Strategy & Positioning
The goal of this project was to reimagine the design packaging from the company’s
The brand icon was the falcon, the national bird of the UAE. Using such a powerful icon, we decided the current form did not give the falcon justice. The first step was cleaning up the form and bringing it to life, thus enhancing the logo.
In addition, the tagline was created “true to colours” and the paints were designed by categories (indoor/outdoor – enamel / primer). These categories helped inform consumers easily find the information on what the paint is and where it should be used.