The goal of this project was a 360 brand development of REV3AL. It is a Digital Copyright Protection & Anti-Counterfeit Technology that protects artists, creators, and owners of Intellectual Property across the digital spectrum and into the physical world. 

 

REV3AL Technology includes layers of encrypted protection hidden within the asset itself that can then be self-verified by the buyer through physical interaction on their device and the REV3AL platform. 

 

The challenge for the brand strategy of REV3AL was to create a seamless blend between technology and art. We used the lion as a symbol for protection and juxtaposed it with modern typography. 

 

Bold colors and a gradient were chosen to reflect the values of the brand.