The goal of this project was to make Golite’s products look appealing in their environment
of use and bring romanticism back to the great outdoors.

 

The company’s product photography was affecting their brand negatively. We suggested a new style – illustration (PushStudio specialty). This style allowed us to balance a highly testosterone focused brand and open up the demographic to include a female audience.

 

This project was the pioneer in outdoor brand industry and inspired competitors such as Patagonia and others to embrace this trend.