Texas, United States of America
Creative Strategy & Positioning
Website & Development
Editorial & Book Design
Custom Illustration & Typography
The goal of this project was a 360 brand development of America's 1st Vegan Spa Franchise.
The company had an unbranded, existing site. We defined the entire brand look and feel including start-up business development, company culture tonality, categorization and colour scheme. This was an exciting project to bring to life with the overall mission to merge plant-based and luxury, giving meaning to "Creme de la Creme".
The new branding has brought eyes of investors, media and produced a new standard in the spa franchise branding.