Texas, United States of America




Creation Direction

Creative Strategy & Positioning
Brand Identity

Copy Writing
Project Mangement
Website & Development
Editorial & Book Design
Custom Illustration & Typography


About project

The goal of this project was a 360 brand development of America's 1st Vegan Spa Franchise. 


The company had an unbranded, existing site. We defined the entire brand look and feel including start-up business development, company culture tonality, categorization and colour scheme. This was an exciting project to bring to life with the overall mission to merge plant-based and luxury, giving meaning to "Creme de la Creme".  


The new branding has brought eyes of investors, media and produced a new standard in the spa franchise branding.