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Dubai, United Arab Emirates
Food & Beverage / Retail

Creative Strategy & Positioning

Custom Illustrations

The goal of this project was to take a B2B protein company and package it to a B2C audience using brand positioning.


These proteins were pre-cut and pre-seasoned, categorized by the cooking style (Indian, Arabic, Italian, Asian, etc…) and marketed to the main family shopper, the mom. The goal was to attract the consumers looking for healthier and convenient options to cook for their family.


Using childhood imagery, colorful illustration and branded iconography instructions, this
product was easy to cook and understand, while catching the attention of the consumers from their competitors.


A major challenge of this project was the printing design needed to be compliant to frozen foods. A great deal of research was done to ensure the safety and quality of the final packaging materials.


In addition to the packaging, an exhibition design was also created for Gulf Foods Middle East in Dubai WTC. All products were displayed in all major UAE grocery stores.

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