Creative Strategy & Positioning
This project was a 360 branding of a school, Mumbai based VFX and animation university.
The design concept was inspired from the Banyan tree, the historic and noble tree of India, known for its age and wisdom.
The Banyan tree lives in Southeast Asia and helped target the right audience near and far. The symbolism allowed for storytelling elements to effectively produce all collateral a university would require for marketing and beyond.